Premium WordPress themes ,What To Consider When Choosing A WordPress Themes Put another way, how much easier is buying a bottle of wine when you know that you prefer reds and that your favorite red is Australian Shiraz? This small amount of knowledge cuts a choice between 500 bottles in a store down to 10.
In this post, I’ll share what I believe are the most important factors to consider, so that you know exactly what to bear in mind the next time you’re on the hunt for a good theme.
To start off, let’s answer one of the most common questions asked: Is it worth paying for a WordPress theme, or can you get away with a free one?
Several years ago, the price of a theme was a good indicator of its quality. Free themes were often poorly coded at best, and were used to capture sensitive user data at worst. But times have changed, and developers in the WordPress community have created thousands of great free themes to choose from.
As such, there is no conclusive winner. Both free and premium themes have their pros and cons, which are detailed below.
In general, the most important aspect to look for in a theme, whether free or paid, is the quality and care that’s gone into making it. The quality of the code will influence everything we discuss in this article, from security to page speed.
The easiest way to gauge quality is to read what customers are saying. If a theme has a public support forum, read what kinds of issues people are having, and how responsive the developers are in resolving them.
In my last post here on Smashing Magazine, I emphasized the importance of optimizing website speed. Fast page-loading speed does not just improve the general user experience of a website, but has also been confirmed to improve search engine rankings, conversion rates and, thus, online revenue.
It should come as no surprise that I recommended avoiding sluggish themes like the plague.
Understanding a problem is the first step to avoiding it. So, what causes a theme to drag a website’s page speed into the gutter?
In general, it comes down to three things:
Here’s a litmus test you can use to figure out how bloated a theme is. Go to the Pingdom Website Speed Test, enter the URL of a theme’s demo and see how long the page takes to load and how many HTTP requests are made.
Let me give you a quick comparison as a benchmark. Earlier this year, I built two websites with very different theme frameworks. The first website, BrokerNotes, was built with theFrank theme (a very lightweight theme designed for speed). According to Pingdom, the home page makes 38 HTTP requests and loads in under 1 second. 3.9 Mb in bandwidth is way too heavy though.
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